What do you immediately think of when you hear the word “copywriting”? Is it long sales pages, squeeze pages, and unwanted bulk mail?
If so, you’re not alone in that thinking. But in reality, copywriting is more than sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting in some sense. That’s because anyone who creates content with the ultimate goal of selling something or having your reader take action fits the exact definition of the word. So let’s delve into a few places where you’ll want to use killer content to better promote you and your business.
We all like to hang out on Facebook and chat with friends, catch up on the latest funny videos, and enjoy a mindless quiz or two. But for service-based entrepreneurs, Facebook is much more than that. It’s a place to connect with potential clients. So when you’re sharing your latest blog post or program with your business friends, keep good copywriting in mind.
What makes you stand out from others in your niche? Your LinkedIn profile is where you share what makes you the best person to solve your ideal client’s problems. It’s where you shout about your credentials and let your ego run the show. Think of your LinkedIn profile like a resume, and be sure to list your most impressive credentials.
Here’s your chance to have some fun while blowing your own horn. It’s important to know that the about page is often the most visited page on a website, so it’s a critical piece of your overall brand and message. The purpose is to entice people to want to learn more about your services, so be sure to include a call to action.
All blog posts have a job to do. Maybe they’re meant to lead your reader to a sales page. Perhaps you’re asking for readers to subscribe to your mailing list. Maybe your blog post is designed to start a conversation. Or maybe it’s just sharing great content and inviting readers to learn more by clicking on related posts. Whatever the job, it’s copywriting that entices your reader to take that next action.
One hundred and forty characters is precious little space for creating compelling content, yet that’s exactly what you must-do if you hope to use Twitter as part of your overall marketing strategy. Think of tweets like email subject lines, and craft them to convey as much information as possible while still enticing readers to take action.
Whether you’re sending an email about a new product or service or letting readers know you have a new blog post up, your email qualifies as copywriting. Even the personal emails you send to prospective clients qualify.
In summary, copywriting is everywhere in your business, from your sales pages to your invoices. The more comfortable you are with the idea of it, the better (and more natural) you’ll become in crafting your messages.