As a biz owner, you want the copywriting you use to be clear and compelling, so it spurs your reader into the action you want them to take. But if there’s one thing that confuses and frustrates new (and even seasoned) business owners, it’s the not-always-obvious...
What do you immediately think of when you hear the word “copywriting”? Is it long sales pages, squeeze pages, and unwanted bulk mail? If so, you’re not alone in that thinking. But in reality, copywriting is more than sales messages. In fact, as an online business...
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