If you ask an entrepreneur without a team what their #1 struggle is, most would, more than likely, say “time.”

When it comes to leveraging your time, automation is the sharpest tool in your toolbox. It allows you to get more done in less time, and, for this article, to quickly grow your email list and smoothly move your subscribers through your sales funnel.

For many small business owners, though, the one area that’s often overlooked is their blog.

Whether you’re a full-time blogger or only offer a blog to compliment your business, like I do, you want to ensure you’re using your website to its fullest potential.

Here’s how.
 

Use Opt-Ins & a Strong Call-to-Action

Like any smart business owner, you likely have opt-in forms on your website. They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about to leave.

But do you have a solid call to action at the end of your blog posts? When a new reader finishes consuming your posts, she’s primed to learn more. Give her the opportunity by offering an opt-in at the end of each post.

Even better, make it a logical next step by creating a related offer for each post. Called a content upgrade, these offers typically consist of a simple checklist or worksheet and capture attention by providing even more information about a topic they’re already interested in.

Keep Them Reading With Related Links

How often do you revisit old blog posts to link to newer content? Doing this vital maintenance job will help provide visitors with the information they’re looking for by linking related posts together.

Not only is this strategy good for keeping visitors on your site, but Google approves as well. Posts that link to each other encourage search engine bots to crawl your site more thoroughly and help boost the rankings of your most relevant posts.

[Hint: This is a perfect job for your VA.]

Make the Best of Your Download Pages

Whether you’re giving away a free report or paid product, your download pages can pull double-duty by offering visitors a “what’s next” option. For free download pages, a related, low-cost product is best. It gives readers the chance to learn more about you with a small investment.

For paid products, consider offering a complementary product instead. If you’re protecting your download pages with a membership script such as Customer Hub, you can even offer upsells based on what they already own, making a choice even more comfortable for them.

And if you’re using a double-opt-in mailing list, make use of that confirmation page, too! That’s the perfect place for a quick upsell or an invitation to join you in your Facebook group or weekly Periscope. 

Here’s a good rule of thumb to follow on your website. Whenever a reader lands on a page, you should offer them the next logical step. So when you write your blog posts or create your download pages, keep that in mind, and your funnel will practically fill itself.

And here’s your chance to leverage your email list too! 

Now that you’re leveraging your website to its fullest potential, you now need to leverage your email list too. My Prospect Follow-Up Planner is your solution to turn your new subscribers into customers in as little as 7 days! Learn more and get your copy by clicking the graphic below.

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