Overwhelm is a real thing in online businesses. There is always more that you could do. More products to create, more blogs to write, more opt-in pages to build, more clients to connect with, and so on. You get the point.

And one of the most significant contributors? Shiny object syndrome.

Every time you feel tempted to buy that new, must-have tool, or to test out another marketing method, or even to switch business models entirely, you’re falling victim to this business killer.

Here’s the problem with shiny object syndrome. It prevents you from achieving success by shifting your focus away just when you’re about to hit your sweet spot. It’s true. I’ve seen it happen time and time again. A promising startup begins to make sales and gain a following, and then out of the blue, the owner does a pivot into a completely unrelated niche or business.

All that work you did – poof into thin air.



Here are three sure-fire tips to keep you on the right track to building a thriving business.


Set Clear Goals

The first step toward the clarity and focus you need to avoid shiny object syndrome is to know your goals. Where exactly are you going? Do you want to build a six-figure coaching program? Earn a living from your blog? Design websites for offline businesses?

Regardless of your business model, if you don’t know your goal, you will always struggle with focus, and every new strategy and tool will pull you further away from your dreams.


Commit to a Plan

Before you implement a new marketing strategy, change business plans, or even purchase a new tool, ask yourself if you’re genuinely willing to give it a fair shot at success. Marketing strategies take time to grow legs. Business models can require years to show a profit. And that shiny new tool won’t earn back its cost if you toss it aside next week for something different.

Be realistic with yourself, and make a plan to give your idea the best shot at success. Commit yourself to your goal and your business.

Put on Your Blinders

If all else fails, then stop paying attention to all the noise. Get off the mailing lists that endlessly promote the latest and most fabulous idea. Stop reading blogs and visiting Facebook groups. Don’t click on ads.

Focus on what you know works, keep your goals in mind, and recommit to making your business as good as it can be. 


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