What do super-successful coaches and small business owners all have in common?


Extraordinary skills?

A powerful drive?

Although all of these things can help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of successful people lack drive.

So what is it then?

The Difference is “Why”

Why did you decide to become a coach or other service-based entrepreneur?

Why do you spend too many hours in front of your computer every week?

Why do you stay up too late and get up too early, so that you can work on growing your business?

The “why” is what ultimately drives us to success, but here’s the thing: it’s different for everyone. Your why is not my why, and my why is not yours. It’s a deeply personal choice that can have significant meaning…or not.

For example, a survivor of domestic abuse might happily spend 60 or 70 hours every week mentoring other victims of violence, or counseling couples on how to break the cycle. The strong desire behind her why is to prevent other women from suffering the same way she did.

A mother of small children may feel sad at the thought of sending her kids to daycare just so she can go to work to (barely) pay for it. Her big why is a drive to spend as much time with her kids as she can, while still supporting her family.

A young, fresh out of school entrepreneur might resist taking the same path her parents took, working for a corporation for 40 years, only to retire and find themselves with barely enough money to live. Instead, she dreams of having the income (and the time) to see the world while she’s still young enough to enjoy it.

So what’s your big “why”? It might be the freedom to travel, the option to spend time with your family, the ability to take weeks off at a time to care for a sick family member, or even to earn enough money to support a charity that’s close to your heart.

Whatever It Is, Your “Why” is the Driving Force Behind Every Action You Take

When you’re deciding whether to take on a new client, ask yourself if your “why” is in alignment. When you’re setting goals for the year, ask yourself if those goals are moving you closer or further from your big why. Are you thinking of branching out into a new business venture? Make sure it’s in alignment with your big why, and success is suddenly much more attainable.


Tell me your “why” in the comments below.


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