Imagine you had a coaching client who consistently failed to complete her tasks for the week.

She couldn’t find the time to get her email opt-in page completed.

She was too busy to write the next chapter of her book.

She was working too hard and completely forgot to put together her webinar presentation.

It wouldn’t take long before you sat her down for a serious talk about the future of your coaching relationship—and her business. A coaching client such as that is a frustrating waste of time.

Now think about your actions in your own business. Are you doing what you need to grow?

If not, why, then, do you continue to accept these and other excuses from yourself? Why is your lack of business development allowed to continue, even when you know how important those tasks are to your future growth?

Now, before you go thinking I’m way too hard on you, know this: we all struggle with this very issue. We all put our clients, our family, our friends, and even the neighbor we barely know before ourselves.

But I’m permitting you right now to stop doing that and start treating yourself like the VIP you are.



Put Your Business Growth Ahead of Your Clients

It’s time to put your business growth ahead of that of your clients. Yep, I said it. Only by doing that will you be able to reach a larger audience, help more people, and achieve the goals you’ve set for yourself.

The simplest way to do this is to make appointments with yourself. That hour or two, you have free on Thursday afternoon? Don’t book a client call in that spot. Book yourself. By that, I mean, mark it on your calendar, and treat it as an unbreakable appointment as you would an appointment with a client or your doctor or your accountant.

Spend time working on the things that are important to the continued growth of your business.

In short, do those things you tell your clients to do—the things your coach is likely advising. Don’t push them aside for “later” or “after you finish your client work.” Elevate yourself to VIP client status and start putting yourself first. Your business will thank you for it.


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