Over the years, blogging has morphed from a part-time hobby to full-blown income-generating businesses for many. And then there are business owners like me who use blogging as an extension of our business to give extra value to our current or hopeful future clients.
Whether your starting a blog as your main gig or offering it as part of your biz, there are a few elements you should include.
Let’s dig into what they are.
Six-Part Anatomy of a Blog Post
Strong Attention-grabbing/Keyword-having Title
As they say, you only get one time to make a good impression. And in this day and age, you only get about 3 seconds to make that impression. So ensure your blog title is catchy enough to draw your reader’s attention immediately.
Another thing about your title is, at all possible, include at least one keyword your reader would use when searching the topic of your post.
Value to Your Reader
Unless your blog is centered around chronicling life in the day of you, ensure your posts answer a question or offer a solution to your reader’s issue. After all, they’re searching for help, so give them what they need. If you do, your blog is the one they’ll return to again and again.
Don’t get me wrong. It’s undoubtedly okay to blend storytelling and information. Just be sure the information part is clear and gives value.
To help break up the text, include a visual. But not just any ‘ole thing. Either add a blog post graphic that you can quickly whip up on Canva, like the one I’ve included above, or find an image that compliments your topic.
You can find free; no attribution required images in Canva or on such sites as Pixabay, Pexels, or Unsplash. However, there are restrictions on how you can use them, so be sure to read and adhere to their respective policies.
Go one step further with your graphic and make it pinnable so your readers can easily share your post to Pinterest with a simple click of the graphic.
Not familiar with Pinterest? Click here to learn more.
Finish up your article with a call-to-action. For example, ask them to subscribe, or share the post, or follow you on social media, etc.
If you have affiliate links in your post, the Federal Trade Commission (FTC) requires that you include a disclaimer letting your readers know. You can decide to include a brief sentence that links to your broader disclosure or give the whole shebang in your post.
Note: Your disclaimer should be placed near the top of your page or in an area that your reader can see it.
All this said you shouldn’t overlook the thread that weaves this all together, and that is
Make your post readable.
A great blog post includes proper grammar and punctuation. And if you’re not an English scholar, mastering this part is hard to do. But there is a solution, and it comes in the form of a service tool called Grammarly, which is an extension add-on for your toolbar.
Once added, you can write until your heart’s content on your subject matter without worrying if you’ve missed a comma, colon or period, or confused “your” with “you’re,” or made any other snafu.
And let me say, it’s a load off my mind knowing I’m presenting my writing in its best form possible. Plus, as a user, you’ll find that Grammarly is far more than a grammar correction tool.
In summary, if you incorporate these key elements into your blog posts, it’ll show you mean business and give you credibility from the get-go.
Sign up for your free Grammarly account today.