Several things hold promising entrepreneurs back from starting a business. One of them is a lack of confidence in their product. While you may think a new course or workshop is a great idea, the key question is will it sell? Before you spend time, energy, and money, test the idea first. Here are three ways to do that.
Ask for Feedback
This is the simplest way to get a feel for what your market needs and wants. Create a survey with Survey Monkey (or even a Google form) and send it out to your mailing list. Or post a link to your social media feed. For best results, keep it short, but ask:
- What they’re struggling with
- Their preferred learning method (video, text, audio, etc.)
- What the training is worth to them (what would they pay)
These three pieces will tell you everything you need to know to create a program that’s practically guaranteed to sell.
Listen to Their Complaints
If you have a community (or are part of one) of ideal clients, pay attention to what they’re asking about the most. These are the things they need help with. For example, if you’re a business coach and your Facebook group is filled with questions about running Facebook ads, then clearly there is a need for some training in that area.
Study Your Competition
Hopefully, you have a list of competitors and you’re reading their blogs and emails, and lurking in their Facebook groups. This is a great way to gain insight into what they’re doing—not to copy them, but to discover what’s hot right now.
Consider buying their paid products as well. Again, you should never copy them, but you can either:
• Promote them as an affiliate
• Create a better, more comprehensive version
• Create a lite, lower-cost version
Creating products in a vacuum is a great way to waste a lot of time and money on programs that won’t sell. Instead, pay attention to what your market is asking for, find out what they’re willing to pay, and delve into your competition’s offers. The information you gain from these three activities alone will give you incredible insight into your market and what they want and need, and make it easy to create your own hot-selling program.